Which stock is better: AAPL or GOOGL?

The comparison between Apple Inc. (AAPL) and Alphabet Inc. (GOOGL) depends on your investment criteria. Compare valuation, profitability, growth, and risk metrics to determine which aligns better with your investment goals.

What is the P/E ratio of AAPL vs GOOGL?

AAPL has a P/E ratio of 40.26, while GOOGL has a P/E ratio of 26.19. A lower P/E ratio may indicate a more attractive valuation.

What is the market cap difference between AAPL and GOOGL?

AAPL has a market cap of approximately 4.8T, while GOOGL has a market cap of approximately 4.3T.

AAPL vs GOOGL

Name: AAPL Stock
Brand: Apple Inc.
Price: 326.59 USD
Availability: InStock

In the past 12 months, GOOGL returned +85% while AAPL gained 54%.

Valuation Growth Profitability Balance Sheet Performance

AAPL

Apple Inc.

$326.59

10.0%(1M)

Market Cap4.8T

Technology

Consumer Electronics

USA

P/E Ratio40.26

ROE146.7%

P/B Ratio46.10

Dividend Yield0.3%

GOOGL

Alphabet Inc.

$351.99

0.7%(1M)

Market Cap4.3T

Technology

Internet Content & Information

USA

P/E Ratio26.19

ROE39.0%

P/B Ratio8.76

Dividend Yield0.2%

Performance Comparison

Historical returns across multiple timeframes

AAPL leads 5/8

AAPL

Apple Inc.

+53.7%

1Y Return

GOOGL

Alphabet Inc.

+85.2%

1Y Return

AAPL

GOOGL

Short Term

1M-6M

+20.7%

Medium Term

YTD-1Y

+48.8%

Long Term

3Y-10Y

+466.5%

Valuation

Compare price multiples and valuation ratios

AAPL: 1GOOGL: 4

Metric	AAPL	GOOGL	Winner
P/E Ratio Price to earnings ratio	40.26	26.19	GOOGL
Forward P/E Forward price to earnings ratio	0.00	0.00	Tie
P/S Ratio Price to sales ratio	10.86	9.93	GOOGL
P/B Ratio Price to book ratio	46.10	8.76	GOOGL
P/FCF Ratio Price to free cash flow ratio	37.95	65.10	AAPL
EV/EBITDA Enterprise value to EBITDA	30.87	19.41	GOOGL
PEG Ratio Price/earnings to growth ratio	0.00	0.00	Tie

Profitability

Compare profit margins and returns on capital

AAPL: 3GOOGL: 3

Metric	AAPL	GOOGL	Winner
Gross Margin Gross profit margin	47.9%	60.4%	GOOGL
Operating Margin Operating profit margin	32.6%	32.7%	GOOGL
Net Margin Net profit margin	27.2%	37.9%	GOOGL
ROE Return on equity	146.7%	39.0%	AAPL
ROA Return on assets	33.0%	22.8%	AAPL
ROIC Return on invested capital	49.6%	19.2%	AAPL

Growth

Compare revenue and earnings growth rates

AAPL: 0GOOGL: 6

Metric	AAPL	GOOGL	Winner
Revenue Growth (YoY) Year-over-year revenue growth	6.4%	15.1%	GOOGL
Revenue Growth (3Y) 3-year revenue CAGR	1.8%	12.5%	GOOGL
Revenue Growth (5Y) 5-year revenue CAGR	8.7%	17.2%	GOOGL
EPS Growth (YoY) Year-over-year EPS growth	22.7%	34.5%	GOOGL
EPS Growth (3Y) 3-year EPS CAGR	6.9%	33.3%	GOOGL
EPS Growth (5Y) 5-year EPS CAGR	17.9%	29.8%	GOOGL

Balance Sheet & Risk

Compare financial stability and debt levels

AAPL: 1GOOGL: 4

Metric	AAPL	GOOGL	Winner
Debt/Equity Debt to equity ratio	0.80	0.19	GOOGL
Current Ratio Current assets to current liabilities	1.07	1.92	GOOGL
Quick Ratio Quick assets to current liabilities	1.02	1.92	GOOGL
Interest Coverage EBIT to interest expense	0.00	276.95	GOOGL
Beta Stock volatility vs market	1.10	1.25	AAPL

Summary

GOOGL wins 3-0

Valuation

GOOGL

Profitability

Tie

Growth

GOOGL

Balance Sheet

GOOGL

GOOGL is more attractively valued. GOOGL demonstrates better growth. GOOGL has a stronger balance sheet.

Take Your Analysis Further

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